Security is Context Awareness
Charlie Munger’s first rule of wisdom states: “The first rule is you can’t really know anything if you just remember isolated facts and try and bang ’em back. If the facts don’t hang together in a latticework of theory, you don’t have them in usable form.” Experts. After years of hard work they internalize mental models of their respective fields; they understand both the fundamental principles and the in-depth intricacies of how concepts interrelate. They also grasp new ideas a whole lot quicker than others. Apparently that’s how Elon Musk learns about new fields effectively. Mental models are useful, but it’s pretty hard to build them. While the data gold rush has been well on its way since ~2012, to date it’s a non-trivial problem to interpret the terabytes of raw data some companies ha ...
Beyond Precision and Recall: The 3 Pillars of Building a Cognitive Business
The cold reality of hard-coded rules surrounding us doesn’t quite capture the nuances of our experience. Rigid rules run our social systems and organizations, giving us the illusion of security. At times ideal candidates don’t get hired because they lack a certain certificate of privilege. Other times people get locked out of their bank accounts when logging in from a dodgy cyber cafe in Thailand. It is convenient to dismiss such annoyances, but in the personalization era it’s handling these edge cases that becomes a primary competitive advantage. Given their rich contextual awareness, cognitive systems will increasingly replace rule-based systems. Cognitive systems don’t only provide a basis for truly personalized products and services, but will (assist experts) make more nuanced decision ...
Building Partnerships in the Security Space
Successfully landing proof-of-concept (POC) partnerships is the cornerstone of B2B business development, and can be quite tricky in the cyber security space. Naturally, it’s incredibly inefficient to cold email security managers or analysts with a sales pitch, as they cannot experiment with new software solutions day-in day-out. At ThreatMark, we are certain that we are ahead of our competition given the breadth and sophistication of our fraud-prevention solution. However, it’s challenging to demonstrate that in a business vertical with so many gatekeepers. Instead of time-consuming networking events and startup contest, we decided to look for more niche events. That’s when we found D-raft, an organization that helps startups and companies grow togeth ...
ThreatMark was present at the Security 2017 conference in Prague
The ThreatMark company was be present at a major conference Security 2017, which was held in the congress center of Clarion Congress Hotel Prague. At this conference we met many visitors at the stand where we presented the new features in development of ThreatMark AFS software.