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ThreatMark CEO on Why Banks Must Use AI to Help Customers Spot Fraud in Real Time

In a new op-ed for American Banker, ThreatMark CEO Michal Tresner argues that fraud prevention must move beyond detecting system flaws—what really matters now is helping people make safer decisions when it counts.

Fraud schemes aren’t just technical, they exploit how people think. In the article, CEO and Co-Founder Michal Tresner draws parallels with AI-driven behavior change interventions from healthcare, showing how well-timed nudges, contextual alerts, and personalized education can reduce fraud losses by empowering customers rather than just reacting to attacks.

He outlines two essential steps: integrating behavioral science with fraud prevention, and shifting the mindset from protecting transactions to protecting people.

Read the full article on American Banker for insights into how banks can harness AI not just for detection but for prevention.

Banks should enlist AI to help customers recognize fraud in real time