Beyond banking: how behavioural biometrics is set to reshape every industry

In a recent feature on BiometricUpdate, ThreatMark CEO and Co-founder Michal Tresner discusses how behavioural biometrics and behaviour profiling are no longer just tools for banking fraud but are rapidly becoming foundational across industries more broadly.

Tresner explains that the traditional cat-and-mouse model—where institutions react to fraud patterns after the fact—simply doesn’t cut it anymore due to high rates of false positives and ever-changing fraud tactics. Rather, ThreatMark maps how legitimate users behave over time to detect anomalies in real-time, allowing early detection of emerging fraud schemes while preserving a smooth user experience.

He also highlights how the pandemic accelerated fraud trends: phishing surged, social engineering got more sophisticated, and attacks involving remote access tools became more common. Through its Security Operations Center, ThreatMark observed a 400% jump in phishing incidents year-on-year.

According to Tresner, behaviour profiling—especially when underpinned by biometrics—is becoming one of the crucial technologies in fraud detection because it combines powerful detection capability with minimal friction for trusted users. He believes that by 2026 the behavioural biometrics market will grow to US$ 3.4 billion, driven by demand in sectors beyond banking—from healthcare to insurance—where identity, trust, and seamless digital experiences are now top priorities.

Read the full story on BiometricUpdate to see why the future of fraud prevention is all about intelligent behaviour, not just biometric data points: ThreatMark CEO sees behavioral biometrics moving beyond banking