In the expanding fintech field, there is an increasing need to establish identity assessment of new users during their signup in order to prevent mule accounts, promo abuse, and other similar risks. The ordinary comparison of ID and name or detecting disposable mail providers does not suffice in this regard any more.
ThreatMark uses its deep behavioral profiling to describe a user as a human being, and in a language that will be understood by your business.
For example, a business may face a high rate of promo abuse, with low conversion and retention rates. In such a case, ThreatMark models are instructed to focus on identifying users who behave similarly to promo abusers encountered before, and the solution is then able to indicate potentially risky users who require extra attention. All this will happen just 500 ms after a user clicks on the “Sign up now” button.