Rapid innovation in digital technologies creates endless possibilities for ways to pay. Consumers are adopting new behaviors and expect nothing less than comfort and security. Balancing these two seemingly contradictive things might seem challenging. Recently published paper from Forrester Consulting shows, that these two worlds can be without any doubt complementary.
The paper is called Understanding the Evolving Payments Landscape and in a comprehensive way reports how the companies operating with money are protecting themselves. Over 500 institutions have answered a survey, providing us with interesting outcomes supporting ThreatMark’s security vision, confirming that using behavioral biometrics is a perfect fit for the challenging landscape of finance’s world.
Fraudsters Are Catching Up
As technology changing and becomes more innovative, so do fraudsters. It is no secret that fraudsters use advanced technology to overcome security measures, such as sophisticated cross-channel attacks or leveraging machine learning. In contrast to that, only one-third of respondents are using ML (or AI) as new methods of data processing to get new business insides for the defense.
The report says, that within the last two years companies are facing identity and account-related fraud more than other types of fraud and have a larger business impact. This finding validates ThreatMark approach which stands on a reliable way of authenticating users as a part of a layered security concept offering complete protection from both cyber threats and fraud. Our solution stands on unique behavioral profiling techniques, include passive behavioral biometrics, that can be used for customer authentication, without adding friction to legitimate customers.
Using behavior of the customer as an independent authentication factor (inherence) is supported by EBA – just passwords alone are no longer adequate to protect the customer’s account, and using different authentication methods are simply expensive, putting friction into the process and – in many cases – both. Using the behavior of customers for authentication is not only cheaper, but from the perspective of security even more effective – you can steal a password or token easily, but replicate someone’s behavior is near to impossible. Moreover, based on the outliers in the customers’ behavioral you can decide whether to step-up or step-down with the additional authentication factor based on the risk.
Customers are concern about their security. That is confirmed by 47% of respondents. Their clients are demanding new and secure payment methods, ready to change the institution if not satisfied. With that said it is obvious that the security measures must not affect the user journey in a negative way.
Without any discussion, all information describing the customer “physically” such as fingerprint, facial recognition, and behavioral biometrics are highly reliable and impossible-to-mimic ways how to authenticate the user. Comparing to authentication types introduced in the past, behavioral biometry not only improves the security but also improves user experience by not putting any friction into the authentication process. Everything is carried out invisibly in the background of customers activity.
Discover, how ThreatMark can help you by leveraging behavioral biometrics within your company. Talk to our experts and find a perfect fit for your use case.